Your desire could be a “diamond in the rough” from which you can coin a business initiative. Here’s a little story to illustrate this.
“Tolu was in a foreign land and found it extremely difficult to adapt to their cuisines. She didn’t like calamari (squid) neither did she like marinated octopus. Although as compensation, there were grocery stores that sold the recipe for her Nigerian cuisines but there were no Nigerian eateries in her city. Now, many Nigerians in that city shared the same dilemma of having to eat calamari (squid) or cook a Nigerian cuisine which was almost impossible with their water tight schedule. Being the smart girl that Tolu is, she saw the possibility of not only meeting her own need by cooking for herself but also offered her services to friends who paid her to cook for their events and daily consumption.”
We live in a world where it’s easier to complain about a problem than actually take steps to resolve it. You can create something out of nothing. Don’t be held back by the thought that you need a lot of money in order to start. A majority of people who have a lot today started with little. The most important ingredient of your business is the idea, the dream, the desire. However, you do need a road map so as to get to your destination.
Below are a few pointers.
1. Have a dream or a desire
Every invention today was once a desire nursed in the mind of a human being like you and I. That desire is like a seed.
2. Do some research
This will equip you with options for the best route to your destination. It will provide answers to your question marks as you go along. If it’s selling clothing accessories, furniture or even a brand find out where you would source your raw materials from and find out how you can stand out from the crowd.
3. Know your clientele
You need to be clear about whose needs you are meeting, whose problem you are looking to solve. How would you reach out to these people? It can be friends, school mates or even other businesses. Learn how to cater for your clients. People will forget what you said, but they would always remember how you made them feel.
4. Develop your X -factor
Most businesses today thrive better than others because they have capitalized on things that make them outstanding and exceptional. In a world where the market is saturated with a variety of the same services what makes you stand out? You need to learn what your strengths are and capitalize on them. It could be affordable prices, timely delivery service, quality and durable products, neat and well groomed service or great customer service. Be sure to develop something that is exceptional.
5. Be courageous
Envision this dream or desire as though it were an exciting adventure. Go for it with all courage knowing that God wants to see you take big steps in life.
6. Get a mentor
Get a mentor and ask for help. Study people that have walked the same part before you.
Esther Angonemi Ebimoghan
I like to think that there are opportunities everywhere so I can never be stranded. I am currently working on my bar exams alongside managing a business.