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Category: Branding

Why a personal brand is important and three ways to get it.

Why a personal brand is important and three ways to get it.


When people hear your name or see your picture, what thought would you like to come to their mind? What would you like people to associate you with? This is what a personal brand is about.

Personal Branding, is the unique nature, design, character, trait, reputation that belongs to a person. It is how you want others to see you, how you portray yourself and what you want to be known for.

It is that thing that you would love people to say about you, when they see your picture or hear your name.  When you hear Funto Ibuoye, what do you think? ‘Purpose, God lover, Worth/ Value’. When you hear Tara Fela- Durotoye, you think ‘Entrepreneur, Motivational speaker, Makeup’ e.t.c. that is their brand, it is how they have portrayed themselves for people to see. It doesn’t necessarily have to do with their career.

Some people have a personal brand without even knowing but this can be dangerous, especially if its a negative brand.

Personal branding has to do with how you see or carry yourself and how you can appreciate yourself for who God created you to be. You can’t really be the person God created you to be if you don’t appreciate and see yourself the way God sees you.

So, I guess the next question is how do I build a personal brand, how do I portray myself the way God wants me to be seen?

  1. Realize that you are your own unique self.

You don’t have to be like somebody else. You don’t have to look like anybody else. God made you the way you are with the face you have, body you have, character and behaviour. The Bible says “You know me inside out, You know every bone in my body; You know exactly how I was made, bit by bit, how I was sculpted from nothing into something” (Psalm 139:15, Msg), this goes to show how special you are. You have to learn to accept you. You don’t need to compare yourself with any other person but Jesus. Apart from your character the only other character traits you need are in Jesus, so LOVE & ACCEPT yourself. Strong personal brands have to be true to the personality involved. Don’t try to portray yourself in a way that you are not. You personal brand should be unique to you.

  1. Discover your strengths & weakness

You need to identify your areas of strengths and weakness. Everyone has something they are good at but if you don’t identify yours you may envy someone else. Discover your strength, develop it and become a better you.  Find ways to work on your weaknesses too, you don’t want them crushing the great personal brand you have built.

  1. Develop your Self confidence.

A good personal brand isn’t to be able to portray yourself well, you need to have self confidence. You need to be confident in the woman God has made and called you to be. This comes with discovering yourself, believing who God made you to be and accepting that person.


Written By Feyisayo Daramola a twenty-one year old Chemical Engineer, a God lover and aspiring speaker. I’m interested in women and youth development. I love smiling and putting smiles on people’s faces. I’m also an avid reader and newbie at writing.


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